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Gurl Power - Girls and Women's Hockey Apparel - Where We Started

The Journey of a Girl Hockey Player

Our Story: Empowering Girls in Hockey Since 2015

At Gurl Power Athletics, our journey began with a simple yet powerful moment in 2015. Our middle daughter came to us and said she no longer wanted to take dance classes. Her older sisters had thrived in competitive dance, and we assumed she would too. But as her interest faded and talks of skipping classes grew, we realized dance just wasn’t her passion.

We encouraged her to finish the season—because in our family, we believe in seeing things through. Then, we asked her what she wanted to do. We suggested activities like softball, volleyball, and horseback riding—options we traditionally viewed as more feminine. Then came a pivotal day: while watching her cousin play a hockey game, she turned to us with wide eyes and said, "I want to do that!"

From the moment she stepped onto the ice, it was clear this was something special. At her first learn-to-skate class, instructors suggested figure skates—a "better fit" for girls. But she was adamant: "Why wear figure skates when I want to play hockey?" We got her first pair of hockey skates, and despite her pink helmet, purple coat, and wobbly stance, she was determined.

As weeks turned into months, her confidence grew. She joined the learn-to-play hockey program surrounded by boys of all ages. Though she wasn’t the most skilled player on the ice, her infectious grin and relentless work ethic made her stand out. She advanced quickly, closing the skill gap and surpassing some of her peers. By the end of the season, she was ready to try out for a team.

Without a girls-only program, we placed her on a boys' team where she excelled and made friends. But something was missing. Sleepovers, birthday parties, and bonding events often excluded her. She craved a sense of belonging and camaraderie that only a girls’ team could provide.

We started searching for girls' hockey programs, teams, and apparel—only to find limited options. What little gear existed often featured crowns, slippers, or stereotypical designs. Quality was lacking too, with vinyl prints cracking after one wash. Meanwhile, higher-quality shirts were overwhelmingly masculine.

One day, she asked a question that sparked everything: "Why don’t girls get the same recognition or cool stuff the boys do?" That’s when we decided to create something better—and Gurl Power Athletics was born.

We set out to design apparel that girls and women in hockey could wear proudly, using premium materials and powerful, inspiring designs. But Gurl Power Athletics isn’t just about shirts and hoodies—it’s about growing the girls' game. We shine a light on female hockey heroes, share inspiring stories, and celebrate the fierce determination of girls and women on the ice.

Today, we continue our mission to empower female athletes, challenge stereotypes, and grow awareness around girls' hockey. Because girls work just as hard, dream just as big, and deserve every opportunity to shine.

Gear Up. Power Up. Rule the Ice.