LOCKED IN ON GURL POWER

Gurl Power Athletics exists to empower every female athlete to be LOCKED IN on her goals. Our mission is to create high-quality, performance-driven apparel that celebrates the strength, determination, and spirit of girls and women in sports. We believe in the power of female athletes to break barriers and own their game. From the rink to the field, our gear is designed to keep you focused, confident, and ready to dominate.

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GP Collection
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Gurl Power Athletics

Its More than a Game | Womens Hockey Hoodie

$44.99 USD
$44.99 USD
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Rink Side Girls Hockey Hoodies

Elevate her game-day style with the Gurl Power Athletics Hoodie Collection, the premier choice for female hockey apparel designed by a family that lives for the rink. Unlike generic corporate brands, our hoodies are engineered specifically for the female athlete’s lifestyle—offering the perfect balance of warmth for cold arenas and breathability for off-ice training.

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More Than a Label—A Movement for the Future of Women’s Hockey


Step into the signature look of the game’s fastest-growing community. The GP Brand Collection is the heart of Gurl Power Athletics, designed for the players who are tired of "shrunk and pink" men’s gear and ready for authentic female hockey clothing. This collection isn't just about apparel; it’s a tribute to the trailblazers who said "Watch This" and the girls currently making hockey history.

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Nominate Your Game Changer – It’s Her Time to Shine!

Does your daughter live for the game? We’re looking for the next GP Game Changer to feature at the top of our lineup! This isn't just a shout-out; it’s a platform built to celebrate her grit and elevate her journey. Every month a new athlete becomes the face of Gurl Power Athletics with a pinned social media spotlight, a dedicated feature in our "Starting Lineup" newsletter, and a custom discount code to share with her teammates.

Beyond the perks, we know the "next level" is always on the horizon. In today’s game, visibility is everything. Being featured as a GP Game Changer helps build her digital athlete resume, putting her name, stats, and passion in front of a massive community of coaches, scouts, and recruiters who follow the growth of the girls' game. Whether she’s a U10 powerhouse or a high school standout, let’s start building her legacy today.

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